Wednesday, November 7, 2012

iPad Losing its Grip in Japan

According to an article in the Asahi Shimbun (Japanese newspaper), research company BCN announced on Nov. 7th (2012) that sales of Android Tablets have surpassed iPad sales for the first time, in October, in Japan. 

It attributes much of this to the Nexus 7, which entered the market at the end of September, 2012.  The affordable price of the Nexus 7, at 19,800 yen, seems to be the determining factor for many people.  The market share for Android tablets in October stood at 58.1%, whereas the iPad came in at 40.6%. 

Amazon's Kindle Fire, to be priced at 12,800 yen, is on its way in December.  Other tablets, including those running Windows 8, will soon follow suit. 

iPad's stranglehold on the tablet market is expected to end very soon, according the Eiji Mori, BCN analyst.

Asahi Shimbun article (requires free registration to fully access)

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